Spot Disney!

Lotte World
Lotte World is a theme park in Seoul that provides all kinds of entertainment including rides, an ice rink, museum, a lake etc. It attracts over six million visitors a year and out of which, ten percent are foreigners. They operates all year round regardless of the weather as they have indoor facilities.

Kingdom Plaza

Lotte World has two different themes- Adventure and Magic. Attractions in the adventure theme are all indoors. Some of the attractions are "The Adventures of Sindbad", "Frog Hopper", "Crazy Bumper Car", "The 4-D Theater" and "The Royal Puppet Theater". In Lotte World Adventure, there are also many theme restaurants that serve many different countries' cuisines such as La Paloma, an authentic Mexican restaurants, Shanghai, an express Chinese restaurant. There is also a character shop called San Jose Emporium that sells the latest Lotte World merchandises. Lotte World Adventure also provides bizarre toys shop such as Kingdom Plaza on level four.

Lotte World Magic is the outdoor theme park that has rides such as "Atlantic Adventure", "Gyro Drop" and "Fantasy Dream". At Lotte World Magic, the only restaurant there
serve traditional Korean cuisine. Similarly, they also sell merchandises at their character shops.

Folk Museum

Lotte World also does their very own parade that features their theme park main characters.

Folk Museum is a culture and tradition exhibition of Korea history worth 5000 years. Usually all this rich historic sites can only be found in rural areas of Korea. Therefore to make it more accessible to visitors, they replicate a similar site into the Folk Museum. The Folk Museum also stage performances such as Korea traditional music and dance and a market street with traditional Korean foods. This is done so that visitors get to experience the traditional culture first hand.

Disneyfication
1) Theming
Unlike other parks, Lotte World was created with a theme. Lotte World was developed as a recreational park for families and couples to have fun in the world of fantasy and magic. It is well done as all the shops, entertainment and rides integrates to revolve around this theme. The rides in both Lotte World Adventure and Magic World were suitable for kids even though some set requirements.

2) Dedifferentiation of consumption
As listed above, Lotte World does not solely generate revenue by operating rides. They maximise their profits through selling merchandises and renting places to themed restaurants.

3) Rise of new dimension of merchandising
Disney creates many characters such as Mickey and Minnie Mouse, Donald Duck, Winnie the Pooh and sell their rights to company that wants to make merchandises out of it. They also promote these characters via television programs such as Disney channel to create more awareness about them, increasing their fame so that they become more valuable. Lotte World's two main characters are Lotty and Lorry and they are not as famous as the characters that belongs to Disney. Lotte World in the other hand mainly uses them as mascots for the theme park and on some merchandises sold within the premises of Lotte World. 

4) Emotional Labour
In both Disney and Lotte World, the staffs employed to a certain degree has to "act" in order to support the theme and the atmosphere of the theme park. I feel that this act is essential to hype up the visitors and to make them feel that they are enjoying themselves. Humans are easily influence, if the staff is unhappy that day and he or she is serving a guests, the guest will most likely leave the park feeling disappointed unless the staff employed is highly professional. When visitors enjoyed themselves at the park, they will most likely return and thus the park will enjoy repeat visitors pattern.